/** * WooCommerce Customer Functions * * Functions for customers. * * @package WooCommerce\Functions * @version 2.2.0 */ use Automattic\WooCommerce\Enums\OrderInternalStatus; use Automattic\WooCommerce\Internal\DataStores\Orders\OrdersTableDataStore; use Automattic\WooCommerce\Internal\Utilities\Users; use Automattic\WooCommerce\Utilities\OrderUtil; defined( 'ABSPATH' ) || exit; /** * Prevent any user who cannot 'edit_posts' (subscribers, customers etc) from seeing the admin bar. * * Note: get_option( 'woocommerce_lock_down_admin', true ) is a deprecated option here for backwards compatibility. Defaults to true. * * @param bool $show_admin_bar If should display admin bar. * @return bool */ function wc_disable_admin_bar( $show_admin_bar ) { /** * Controls whether the WooCommerce admin bar should be disabled. * * @since 3.0.0 * * @param bool $enabled */ if ( apply_filters( 'woocommerce_disable_admin_bar', true ) && ! ( current_user_can( 'edit_posts' ) || current_user_can( 'manage_woocommerce' ) ) ) { $show_admin_bar = false; } return $show_admin_bar; } add_filter( 'show_admin_bar', 'wc_disable_admin_bar', 10, 1 ); // phpcs:ignore WordPress.VIP.AdminBarRemoval.RemovalDetected if ( ! function_exists( 'wc_create_new_customer' ) ) { /** * Create a new customer. * * @since 9.4.0 Moved woocommerce_registration_error_email_exists filter to the shortcode checkout class. * @since 9.4.0 Removed handling for generating username/password based on settings--this is consumed at form level. Here, if data is missing it will be generated. * * @param string $email Customer email. * @param string $username Customer username. * @param string $password Customer password. * @param array $args List of arguments to pass to `wp_insert_user()`. * @return int|WP_Error Returns WP_Error on failure, Int (user ID) on success. */ function wc_create_new_customer( $email, $username = '', $password = '', $args = array() ) { if ( empty( $email ) || ! is_email( $email ) ) { return new WP_Error( 'registration-error-invalid-email', __( 'Please provide a valid email address.', 'woocommerce' ) ); } if ( email_exists( $email ) ) { return new WP_Error( 'registration-error-email-exists', sprintf( // Translators: %s Email address. esc_html__( 'An account is already registered with %s. Please log in or use a different email address.', 'woocommerce' ), esc_html( $email ) ) ); } if ( empty( $username ) ) { $username = wc_create_new_customer_username( $email, $args ); } $username = sanitize_user( $username ); if ( empty( $username ) || ! validate_username( $username ) ) { return new WP_Error( 'registration-error-invalid-username', __( 'Please provide a valid account username.', 'woocommerce' ) ); } if ( username_exists( $username ) ) { return new WP_Error( 'registration-error-username-exists', __( 'An account is already registered with that username. Please choose another.', 'woocommerce' ) ); } // Handle password creation. $password_generated = false; if ( empty( $password ) ) { $password = wp_generate_password(); $password_generated = true; } if ( empty( $password ) ) { return new WP_Error( 'registration-error-missing-password', __( 'Please create a password for your account.', 'woocommerce' ) ); } // Use WP_Error to handle registration errors. $errors = new WP_Error(); /** * Fires before a customer account is registered. * * This hook fires before customer accounts are created and passes the form data (username, email) and an array * of errors. * * This could be used to add extra validation logic and append errors to the array. * * @since 7.2.0 * * @internal Matches filter name in WooCommerce core. * * @param string $username Customer username. * @param string $user_email Customer email address. * @param \WP_Error $errors Error object. */ do_action( 'woocommerce_register_post', $username, $email, $errors ); /** * Filters registration errors before a customer account is registered. * * This hook filters registration errors. This can be used to manipulate the array of errors before * they are displayed. * * @since 7.2.0 * * @internal Matches filter name in WooCommerce core. * * @param \WP_Error $errors Error object. * @param string $username Customer username. * @param string $user_email Customer email address. * @return \WP_Error */ $errors = apply_filters( 'woocommerce_registration_errors', $errors, $username, $email ); if ( is_wp_error( $errors ) && $errors->get_error_code() ) { return $errors; } // Merged passed args with sanitized username, email, and password. $customer_data = array_merge( $args, array( 'user_login' => $username, 'user_pass' => $password, 'user_email' => $email, 'role' => 'customer', ) ); /** * Filters customer data before a customer account is registered. * * This hook filters customer data. It allows user data to be changed, for example, username, password, email, * first name, last name, and role. * * @since 7.2.0 * * @param array $customer_data An array of customer (user) data. * @return array */ $new_customer_data = apply_filters( 'woocommerce_new_customer_data', wp_parse_args( $customer_data, array( 'first_name' => '', 'last_name' => '', 'source' => 'unknown', ) ) ); $customer_id = wp_insert_user( $new_customer_data ); if ( is_wp_error( $customer_id ) ) { return $customer_id; } // Set account flag to remind customer to update generated password. if ( $password_generated ) { update_user_option( $customer_id, 'default_password_nag', true, true ); } /** * Fires after a customer account has been registered. * * This hook fires after customer accounts are created and passes the customer data. * * @since 7.2.0 * * @internal Matches filter name in WooCommerce core. * * @param integer $customer_id New customer (user) ID. * @param array $new_customer_data Array of customer (user) data. * @param string $password_generated The generated password for the account. */ do_action( 'woocommerce_created_customer', $customer_id, $new_customer_data, $password_generated ); return $customer_id; } } /** * Create a unique username for a new customer. * * @since 3.6.0 * @param string $email New customer email address. * @param array $new_user_args Array of new user args, maybe including first and last names. * @param string $suffix Append string to username to make it unique. * @return string Generated username. */ function wc_create_new_customer_username( $email, $new_user_args = array(), $suffix = '' ) { $username_parts = array(); if ( isset( $new_user_args['first_name'] ) ) { $username_parts[] = sanitize_user( $new_user_args['first_name'], true ); } if ( isset( $new_user_args['last_name'] ) ) { $username_parts[] = sanitize_user( $new_user_args['last_name'], true ); } // Remove empty parts. $username_parts = array_filter( $username_parts ); // If there are no parts, e.g. name had unicode chars, or was not provided, fallback to email. if ( empty( $username_parts ) ) { $email_parts = explode( '@', $email ); $email_username = $email_parts[0]; // Exclude common prefixes. if ( in_array( $email_username, array( 'sales', 'hello', 'mail', 'contact', 'info', ), true ) ) { // Get the domain part. $email_username = $email_parts[1]; } $username_parts[] = sanitize_user( $email_username, true ); } $username = wc_strtolower( implode( '.', $username_parts ) ); if ( $suffix ) { $username .= $suffix; } /** * WordPress 4.4 - filters the list of blocked usernames. * * @since 3.7.0 * @param array $usernames Array of blocked usernames. */ $illegal_logins = (array) apply_filters( 'illegal_user_logins', array() ); // Stop illegal logins and generate a new random username. if ( in_array( strtolower( $username ), array_map( 'strtolower', $illegal_logins ), true ) ) { $new_args = array(); /** * Filter generated customer username. * * @since 3.7.0 * @param string $username Generated username. * @param string $email New customer email address. * @param array $new_user_args Array of new user args, maybe including first and last names. * @param string $suffix Append string to username to make it unique. */ $new_args['first_name'] = apply_filters( 'woocommerce_generated_customer_username', 'woo_user_' . zeroise( wp_rand( 0, 9999 ), 4 ), $email, $new_user_args, $suffix ); return wc_create_new_customer_username( $email, $new_args, $suffix ); } if ( username_exists( $username ) ) { // Generate something unique to append to the username in case of a conflict with another user. $suffix = '-' . zeroise( wp_rand( 0, 9999 ), 4 ); return wc_create_new_customer_username( $email, $new_user_args, $suffix ); } /** * Filter new customer username. * * @since 3.7.0 * @param string $username Customer username. * @param string $email New customer email address. * @param array $new_user_args Array of new user args, maybe including first and last names. * @param string $suffix Append string to username to make it unique. */ return apply_filters( 'woocommerce_new_customer_username', $username, $email, $new_user_args, $suffix ); } /** * Login a customer (set auth cookie and set global user object). * * @param int $customer_id Customer ID. */ function wc_set_customer_auth_cookie( $customer_id ) { wp_set_current_user( $customer_id ); wp_set_auth_cookie( $customer_id, true ); // Update session. if ( is_callable( array( WC()->session, 'init_session_cookie' ) ) ) { WC()->session->init_session_cookie(); } } /** * Get past orders (by email) and update them. * * @param int $customer_id Customer ID. * @return int */ function wc_update_new_customer_past_orders( $customer_id ) { $linked = 0; $complete = 0; $customer = get_user_by( 'id', absint( $customer_id ) ); $customer_orders = wc_get_orders( array( 'limit' => -1, 'customer' => array( array( 0, $customer->user_email ) ), 'return' => 'ids', ) ); if ( ! empty( $customer_orders ) ) { foreach ( $customer_orders as $order_id ) { $order = wc_get_order( $order_id ); if ( ! $order ) { continue; } $order->set_customer_id( $customer->ID ); $order->save(); if ( $order->has_downloadable_item() ) { $data_store = WC_Data_Store::load( 'customer-download' ); $data_store->delete_by_order_id( $order->get_id() ); wc_downloadable_product_permissions( $order->get_id(), true ); } do_action( 'woocommerce_update_new_customer_past_order', $order_id, $customer ); if ( $order->get_status() === OrderInternalStatus::COMPLETED ) { ++$complete; } ++$linked; } } if ( $complete ) { update_user_meta( $customer_id, 'paying_customer', 1 ); Users::update_site_user_meta( $customer_id, 'wc_order_count', '' ); Users::update_site_user_meta( $customer_id, 'wc_money_spent', '' ); Users::delete_site_user_meta( $customer_id, 'wc_last_order' ); } return $linked; } /** * Order payment completed - This is a paying customer. * * @param int $order_id Order ID. */ function wc_paying_customer( $order_id ) { $order = wc_get_order( $order_id ); $customer_id = $order->get_customer_id(); if ( $customer_id > 0 && 'shop_order_refund' !== $order->get_type() ) { $customer = new WC_Customer( $customer_id ); if ( ! $customer->get_is_paying_customer() ) { $customer->set_is_paying_customer( true ); $customer->save(); } } } add_action( 'woocommerce_payment_complete', 'wc_paying_customer' ); add_action( 'woocommerce_order_status_completed', 'wc_paying_customer' ); /** * Checks if a user (by email or ID or both) has bought an item. * * @param string $customer_email Customer email to check. * @param int $user_id User ID to check. * @param int $product_id Product ID to check. * @return bool */ function wc_customer_bought_product( $customer_email, $user_id, $product_id ) { global $wpdb; $result = apply_filters( 'woocommerce_pre_customer_bought_product', null, $customer_email, $user_id, $product_id ); if ( null !== $result ) { return $result; } /** * Whether to use lookup tables - it can optimize performance, but correctness depends on the frequency of the AS job. * * @since 9.7.0 * * @param bool $enabled * @param string $customer_email Customer email to check. * @param int $user_id User ID to check. * @param int $product_id Product ID to check. * @return bool */ $use_lookup_tables = apply_filters( 'woocommerce_customer_bought_product_use_lookup_tables', false, $customer_email, $user_id, $product_id ); $transient_name = 'wc_customer_bought_product_' . md5( $customer_email . $user_id . $use_lookup_tables ); if ( $use_lookup_tables ) { // Lookup tables get refreshed along with the `woocommerce_reports` transient version. $transient_version = WC_Cache_Helper::get_transient_version( 'woocommerce_reports' ); } else { $transient_version = WC_Cache_Helper::get_transient_version( 'orders' ); } $transient_value = get_transient( $transient_name ); if ( isset( $transient_value['value'], $transient_value['version'] ) && $transient_value['version'] === $transient_version ) { $result = $transient_value['value']; } else { $customer_data = array( $user_id ); if ( $user_id ) { $user = get_user_by( 'id', $user_id ); if ( isset( $user->user_email ) ) { $customer_data[] = $user->user_email; } } if ( is_email( $customer_email ) ) { $customer_data[] = $customer_email; } $customer_data = array_map( 'esc_sql', array_filter( array_unique( $customer_data ) ) ); $statuses = array_map( 'esc_sql', wc_get_is_paid_statuses() ); if ( count( $customer_data ) === 0 ) { return false; } if ( OrderUtil::custom_orders_table_usage_is_enabled() ) { $statuses = array_map( function ( $status ) { return "wc-$status"; }, $statuses ); $order_table = OrdersTableDataStore::get_orders_table_name(); $user_id_clause = ''; if ( $user_id ) { $user_id_clause = 'OR o.customer_id = ' . absint( $user_id ); } if ( $use_lookup_tables ) { // HPOS: yes, Lookup table: yes. $sql = " SELECT DISTINCT product_or_variation_id FROM ( SELECT CASE WHEN product_id != 0 THEN product_id ELSE variation_id END AS product_or_variation_id FROM {$wpdb->prefix}wc_order_product_lookup lookup INNER JOIN $order_table AS o ON lookup.order_id = o.ID WHERE o.status IN ('" . implode( "','", $statuses ) . "') AND ( o.billing_email IN ('" . implode( "','", $customer_data ) . "') $user_id_clause ) ) AS subquery WHERE product_or_variation_id != 0 "; } else { // HPOS: yes, Lookup table: no. $sql = " SELECT DISTINCT im.meta_value FROM $order_table AS o INNER JOIN {$wpdb->prefix}woocommerce_order_items AS i ON o.id = i.order_id INNER JOIN {$wpdb->prefix}woocommerce_order_itemmeta AS im ON i.order_item_id = im.order_item_id WHERE o.status IN ('" . implode( "','", $statuses ) . "') AND im.meta_key IN ('_product_id', '_variation_id' ) AND im.meta_value != 0 AND ( o.billing_email IN ('" . implode( "','", $customer_data ) . "') $user_id_clause ) "; } $result = $wpdb->get_col( $sql ); } elseif ( $use_lookup_tables ) { // HPOS: no, Lookup table: yes. $result = $wpdb->get_col( " SELECT DISTINCT product_or_variation_id FROM ( SELECT CASE WHEN lookup.product_id != 0 THEN lookup.product_id ELSE lookup.variation_id END AS product_or_variation_id FROM {$wpdb->prefix}wc_order_product_lookup AS lookup INNER JOIN {$wpdb->posts} AS p ON p.ID = lookup.order_id INNER JOIN {$wpdb->postmeta} AS pm ON p.ID = pm.post_id WHERE p.post_status IN ( 'wc-" . implode( "','wc-", $statuses ) . "' ) AND pm.meta_key IN ( '_billing_email', '_customer_user' ) AND pm.meta_value IN ( '" . implode( "','", $customer_data ) . "' ) ) AS subquery WHERE product_or_variation_id != 0 " ); // WPCS: unprepared SQL ok. } else { // HPOS: no, Lookup table: no. // phpcs:disable WordPress.DB.PreparedSQL.NotPrepared $result = $wpdb->get_col( " SELECT DISTINCT im.meta_value FROM {$wpdb->posts} AS p INNER JOIN {$wpdb->postmeta} AS pm ON p.ID = pm.post_id INNER JOIN {$wpdb->prefix}woocommerce_order_items AS i ON p.ID = i.order_id INNER JOIN {$wpdb->prefix}woocommerce_order_itemmeta AS im ON i.order_item_id = im.order_item_id WHERE p.post_status IN ( 'wc-" . implode( "','wc-", $statuses ) . "' ) AND pm.meta_key IN ( '_billing_email', '_customer_user' ) AND im.meta_key IN ( '_product_id', '_variation_id' ) AND im.meta_value != 0 AND pm.meta_value IN ( '" . implode( "','", $customer_data ) . "' ) " ); // phpcs:enable WordPress.DB.PreparedSQL.NotPrepared } $result = array_map( 'absint', $result ); $transient_value = array( 'version' => $transient_version, 'value' => $result, ); set_transient( $transient_name, $transient_value, DAY_IN_SECONDS * 30 ); } return in_array( absint( $product_id ), $result, true ); } /** * Checks if the current user has a role. * * @param string $role The role. * @return bool */ function wc_current_user_has_role( $role ) { return wc_user_has_role( wp_get_current_user(), $role ); } /** * Checks if a user has a role. * * @param int|\WP_User $user The user. * @param string $role The role. * @return bool */ function wc_user_has_role( $user, $role ) { if ( ! is_object( $user ) ) { $user = get_userdata( $user ); } if ( ! $user || ! $user->exists() ) { return false; } return in_array( $role, $user->roles, true ); } /** * Checks if a user has a certain capability. * * @param array $allcaps All capabilities. * @param array $caps Capabilities. * @param array $args Arguments. * * @return array The filtered array of all capabilities. */ function wc_customer_has_capability( $allcaps, $caps, $args ) { if ( isset( $caps[0] ) ) { switch ( $caps[0] ) { case 'view_order': $user_id = intval( $args[1] ); $order = wc_get_order( $args[2] ); if ( $order && $user_id === $order->get_user_id() ) { $allcaps['view_order'] = true; } break; case 'pay_for_order': $user_id = intval( $args[1] ); $order_id = isset( $args[2] ) ? $args[2] : null; // When no order ID, we assume it's a new order // and thus, customer can pay for it. if ( ! $order_id ) { $allcaps['pay_for_order'] = true; break; } $order = wc_get_order( $order_id ); if ( $order && ( $user_id === $order->get_user_id() || ! $order->get_user_id() ) ) { $allcaps['pay_for_order'] = true; } break; case 'order_again': $user_id = intval( $args[1] ); $order = wc_get_order( $args[2] ); if ( $order && $user_id === $order->get_user_id() ) { $allcaps['order_again'] = true; } break; case 'cancel_order': $user_id = intval( $args[1] ); $order = wc_get_order( $args[2] ); if ( $order && $user_id === $order->get_user_id() ) { $allcaps['cancel_order'] = true; } break; case 'download_file': $user_id = intval( $args[1] ); $download = $args[2]; if ( $download && $user_id === $download->get_user_id() ) { $allcaps['download_file'] = true; } break; } } return $allcaps; } add_filter( 'user_has_cap', 'wc_customer_has_capability', 10, 3 ); /** * Safe way of allowing shop managers restricted capabilities that will remove * access to the capabilities if WooCommerce is deactivated. * * @since 3.5.4 * @param bool[] $allcaps Array of key/value pairs where keys represent a capability name and boolean values * represent whether the user has that capability. * @param string[] $caps Required primitive capabilities for the requested capability. * @param array $args Arguments that accompany the requested capability check. * @param WP_User $user The user object. * @return bool[] */ function wc_shop_manager_has_capability( $allcaps, $caps, $args, $user ) { if ( wc_user_has_role( $user, 'shop_manager' ) ) { // @see wc_modify_map_meta_cap, which limits editing to customers. $allcaps['edit_users'] = true; } return $allcaps; } add_filter( 'user_has_cap', 'wc_shop_manager_has_capability', 10, 4 ); /** * Modify the list of editable roles to prevent non-admin adding admin users. * * @param array $roles Roles. * @return array */ function wc_modify_editable_roles( $roles ) { if ( is_multisite() && is_super_admin() ) { return $roles; } if ( ! wc_current_user_has_role( 'administrator' ) ) { unset( $roles['administrator'] ); if ( wc_current_user_has_role( 'shop_manager' ) ) { $shop_manager_editable_roles = apply_filters( 'woocommerce_shop_manager_editable_roles', array( 'customer' ) ); return array_intersect_key( $roles, array_flip( $shop_manager_editable_roles ) ); } } return $roles; } add_filter( 'editable_roles', 'wc_modify_editable_roles' ); /** * Modify capabilities to prevent non-admin users editing admin users. * * $args[0] will be the user being edited in this case. * * @param array $caps Array of caps. * @param string $cap Name of the cap we are checking. * @param int $user_id ID of the user being checked against. * @param array $args Arguments. * @return array */ function wc_modify_map_meta_cap( $caps, $cap, $user_id, $args ) { if ( is_multisite() && is_super_admin() ) { return $caps; } switch ( $cap ) { case 'edit_user': case 'remove_user': case 'promote_user': case 'delete_user': if ( ! isset( $args[0] ) || $args[0] === $user_id ) { break; } elseif ( ! wc_current_user_has_role( 'administrator' ) ) { if ( wc_user_has_role( $args[0], 'administrator' ) ) { $caps[] = 'do_not_allow'; } elseif ( wc_current_user_has_role( 'shop_manager' ) ) { // Shop managers can only edit customer info. $userdata = get_userdata( $args[0] ); $shop_manager_editable_roles = apply_filters( 'woocommerce_shop_manager_editable_roles', array( 'customer' ) ); // phpcs:ignore WooCommerce.Commenting.CommentHooks.MissingHookComment if ( property_exists( $userdata, 'roles' ) && ! empty( $userdata->roles ) && ! array_intersect( $userdata->roles, $shop_manager_editable_roles ) ) { $caps[] = 'do_not_allow'; } } } break; } return $caps; } add_filter( 'map_meta_cap', 'wc_modify_map_meta_cap', 10, 4 ); /** * Get customer download permissions from the database. * * @param int $customer_id Customer/User ID. * @return array */ function wc_get_customer_download_permissions( $customer_id ) { $data_store = WC_Data_Store::load( 'customer-download' ); return apply_filters( 'woocommerce_permission_list', $data_store->get_downloads_for_customer( $customer_id ), $customer_id ); // phpcs:ignore WooCommerce.Commenting.CommentHooks.MissingHookComment } /** * Get customer available downloads. * * @param int $customer_id Customer/User ID. * @return array */ function wc_get_customer_available_downloads( $customer_id ) { $downloads = array(); $_product = null; $order = null; $file_number = 0; // Get results from valid orders only. $results = wc_get_customer_download_permissions( $customer_id ); if ( $results ) { foreach ( $results as $result ) { $order_id = intval( $result->order_id ); if ( ! $order || $order->get_id() !== $order_id ) { // New order. $order = wc_get_order( $order_id ); $_product = null; } // Make sure the order exists for this download. if ( ! $order ) { continue; } // Check if downloads are permitted. if ( ! $order->is_download_permitted() ) { continue; } $product_id = intval( $result->product_id ); if ( ! $_product || $_product->get_id() !== $product_id ) { // New product. $file_number = 0; $_product = wc_get_product( $product_id ); } // Check product exists and has the file. if ( ! $_product || ! $_product->exists() || ! $_product->has_file( $result->download_id ) ) { continue; } $download_file = $_product->get_file( $result->download_id ); // If the downloadable file has been disabled (it may be located in an untrusted location) then do not return it. if ( ! $download_file->get_enabled() ) { continue; } // Download name will be 'Product Name' for products with a single downloadable file, and 'Product Name - File X' for products with multiple files. // phpcs:ignore WooCommerce.Commenting.CommentHooks.MissingHookComment $download_name = apply_filters( 'woocommerce_downloadable_product_name', $download_file['name'], $_product, $result->download_id, $file_number ); $downloads[] = array( 'download_url' => add_query_arg( array( 'download_file' => $product_id, 'order' => $result->order_key, 'email' => rawurlencode( $result->user_email ), 'key' => $result->download_id, ), home_url( '/' ) ), 'download_id' => $result->download_id, 'product_id' => $_product->get_id(), 'product_name' => $_product->get_name(), 'product_url' => $_product->is_visible() ? $_product->get_permalink() : '', // Since 3.3.0. 'download_name' => $download_name, 'order_id' => $order->get_id(), 'order_key' => $order->get_order_key(), 'downloads_remaining' => $result->downloads_remaining, 'access_expires' => $result->access_expires, 'file' => array( 'name' => $download_file->get_name(), 'file' => $download_file->get_file(), ), ); ++$file_number; } } // phpcs:ignore WooCommerce.Commenting.CommentHooks.MissingHookComment return apply_filters( 'woocommerce_customer_available_downloads', $downloads, $customer_id ); } /** * Get total spent by customer. * * @param int $user_id User ID. * @return string */ function wc_get_customer_total_spent( $user_id ) { $customer = new WC_Customer( $user_id ); return $customer->get_total_spent(); } /** * Get total orders by customer. * * @param int $user_id User ID. * @return int */ function wc_get_customer_order_count( $user_id ) { $customer = new WC_Customer( $user_id ); return $customer->get_order_count(); } /** * Reset _customer_user on orders when a user is deleted. * * @param int $user_id User ID. */ function wc_reset_order_customer_id_on_deleted_user( $user_id ) { global $wpdb; if ( OrderUtil::custom_orders_table_usage_is_enabled() ) { $order_table_ds = wc_get_container()->get( OrdersTableDataStore::class ); $order_table = $order_table_ds::get_orders_table_name(); $wpdb->update( $order_table, array( 'customer_id' => 0, 'date_updated_gmt' => current_time( 'mysql', true ), ), array( 'customer_id' => $user_id, ), array( '%d', '%s', ), array( '%d', ) ); } if ( ! OrderUtil::custom_orders_table_usage_is_enabled() || OrderUtil::is_custom_order_tables_in_sync() ) { $wpdb->update( $wpdb->postmeta, array( 'meta_value' => 0, //phpcs:ignore WordPress.DB.SlowDBQuery.slow_db_query_meta_value ), array( 'meta_key' => '_customer_user', //phpcs:ignore WordPress.DB.SlowDBQuery.slow_db_query_meta_key 'meta_value' => $user_id, //phpcs:ignore WordPress.DB.SlowDBQuery.slow_db_query_meta_value ) ); } } add_action( 'deleted_user', 'wc_reset_order_customer_id_on_deleted_user' ); /** * Get review verification status. * * @param int $comment_id Comment ID. * @return bool */ function wc_review_is_from_verified_owner( $comment_id ) { $verified = get_comment_meta( $comment_id, 'verified', true ); return '' === $verified ? WC_Comments::add_comment_purchase_verification( $comment_id ) : (bool) $verified; } /** * Disable author archives for customers. * * @since 2.5.0 */ function wc_disable_author_archives_for_customers() { global $author; if ( is_author() ) { $user = get_user_by( 'id', $author ); if ( user_can( $user, 'customer' ) && ! user_can( $user, 'edit_posts' ) ) { wp_safe_redirect( wc_get_page_permalink( 'shop' ) ); exit; } } } add_action( 'template_redirect', 'wc_disable_author_archives_for_customers' ); /** * Hooks into the `profile_update` hook to set the user last updated timestamp. * * @since 2.6.0 * @param int $user_id The user that was updated. * @param array $old The profile fields pre-change. */ function wc_update_profile_last_update_time( $user_id, $old ) { wc_set_user_last_update_time( $user_id ); } add_action( 'profile_update', 'wc_update_profile_last_update_time', 10, 2 ); /** * Hooks into the update user meta function to set the user last updated timestamp. * * @since 2.6.0 * @param int $meta_id ID of the meta object that was changed. * @param int $user_id The user that was updated. * @param string $meta_key Name of the meta key that was changed. * @param mixed $_meta_value Value of the meta that was changed. */ function wc_meta_update_last_update_time( $meta_id, $user_id, $meta_key, $_meta_value ) { $keys_to_track = apply_filters( 'woocommerce_user_last_update_fields', array( 'first_name', 'last_name' ) ); // phpcs:ignore WooCommerce.Commenting.CommentHooks.MissingHookComment $update_time = in_array( $meta_key, $keys_to_track, true ) ? true : false; $update_time = 'billing_' === substr( $meta_key, 0, 8 ) ? true : $update_time; $update_time = 'shipping_' === substr( $meta_key, 0, 9 ) ? true : $update_time; if ( $update_time ) { wc_set_user_last_update_time( $user_id ); } } add_action( 'update_user_meta', 'wc_meta_update_last_update_time', 10, 4 ); /** * Sets a user's "last update" time to the current timestamp. * * @since 2.6.0 * @param int $user_id The user to set a timestamp for. */ function wc_set_user_last_update_time( $user_id ) { update_user_meta( $user_id, 'last_update', gmdate( 'U' ) ); } /** * Get customer saved payment methods list. * * @since 2.6.0 * @param int $customer_id Customer ID. * @return array */ function wc_get_customer_saved_methods_list( $customer_id ) { return apply_filters( 'woocommerce_saved_payment_methods_list', array(), $customer_id ); // phpcs:ignore WooCommerce.Commenting.CommentHooks.MissingHookComment } /** * Get info about customer's last order. * * @since 2.6.0 * @param int $customer_id Customer ID. * @return WC_Order|bool Order object if successful or false. */ function wc_get_customer_last_order( $customer_id ) { $customer = new WC_Customer( $customer_id ); return $customer->get_last_order(); } /** * When a user is deleted in WordPress, delete corresponding WooCommerce data. * * @param int $user_id User ID being deleted. */ function wc_delete_user_data( $user_id ) { global $wpdb; // Clean up sessions. $wpdb->delete( $wpdb->prefix . 'woocommerce_sessions', array( 'session_key' => $user_id, ) ); // Revoke API keys. $wpdb->delete( $wpdb->prefix . 'woocommerce_api_keys', array( 'user_id' => $user_id, ) ); // Clean up payment tokens. $payment_tokens = WC_Payment_Tokens::get_customer_tokens( $user_id ); foreach ( $payment_tokens as $payment_token ) { $payment_token->delete(); } } add_action( 'delete_user', 'wc_delete_user_data' ); /** * Store user agents. Used for tracker. * * @since 3.0.0 * @param string $user_login User login. * @param int|object $user User. */ function wc_maybe_store_user_agent( $user_login, $user ) { if ( 'yes' === get_option( 'woocommerce_allow_tracking', 'no' ) && user_can( $user, 'manage_woocommerce' ) ) { $admin_user_agents = array_filter( (array) get_option( 'woocommerce_tracker_ua', array() ) ); $admin_user_agents[] = wc_get_user_agent(); update_option( 'woocommerce_tracker_ua', array_unique( $admin_user_agents ), false ); } } add_action( 'wp_login', 'wc_maybe_store_user_agent', 10, 2 ); /** * Update logic triggered on login. * * @since 3.4.0 * @param string $user_login User login. * @param object $user User. */ function wc_user_logged_in( $user_login, $user ) { wc_update_user_last_active( $user->ID ); update_user_meta( $user->ID, '_woocommerce_load_saved_cart_after_login', 1 ); } add_action( 'wp_login', 'wc_user_logged_in', 10, 2 ); /** * Update when the user was last active. * * @since 3.4.0 */ function wc_current_user_is_active() { if ( ! is_user_logged_in() ) { return; } wc_update_user_last_active( get_current_user_id() ); } add_action( 'wp', 'wc_current_user_is_active', 10 ); /** * Set the user last active timestamp to now. * * @since 3.4.0 * @param int $user_id User ID to mark active. */ function wc_update_user_last_active( $user_id ) { if ( ! $user_id ) { return; } update_user_meta( $user_id, 'wc_last_active', (string) strtotime( gmdate( 'Y-m-d', time() ) ) ); } /** * Translate WC roles using the woocommerce textdomain. * * @since 3.7.0 * @param string $translation Translated text. * @param string $text Text to translate. * @param string $context Context information for the translators. * @param string $domain Text domain. Unique identifier for retrieving translated strings. * @return string */ function wc_translate_user_roles( $translation, $text, $context, $domain ) { // translate_user_role() only accepts a second parameter starting in WP 5.2. if ( version_compare( get_bloginfo( 'version' ), '5.2', '<' ) ) { return $translation; } if ( 'User role' === $context && 'default' === $domain && in_array( $text, array( 'Shop manager', 'Customer' ), true ) ) { return translate_user_role( $text, 'woocommerce' ); } return $translation; } add_filter( 'gettext_with_context', 'wc_translate_user_roles', 10, 4 ); How To Do Effective Digital Marketing? - Ravian Technologies

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How to do effective digital marketing?

Marketing trends regularly evolve, and this is the reason you need to keep yourself updated with the latest and the most effective digital marketing strategies. Also, it plays a major role in producing the best and most useful business improvement strategies. Moreover, it allows various brands and products to get potential consumers or users. With the right strategies, you can attract your target audience and earn as much as possible.

In this detailed blog, you will be learning some of the most effective digital marketing techniques that will work for you. Before going forward, it is also crucial to understand the importance of the right digital marketing strategies.

Why are effective digital marketing strategies important?

Without direction and potential reach to the target audience, business is nothing. In this digital world, you need proper digital marketing strategies to get things done in your favor. So, you need to take some measures to reach your ultimate goals.

There is always the possibility of distractions and errors, forcing you to focus on your objectives. Things will be done perfectly if you and your time focus on the task at hand using the perfectly planned strategy. It increases productivity, allowing you to enhance your business strategy effectively. Therefore, it is extremely important to have effective digital marketing strategies in place.

  • You will see great results and achievements by using well-structured marketing strategies in the digital world. However, you will know your progress whether the plan is working or not.
  • Moreover, you should use the right combination of strategies in digital marketing to run successful campaigns for your business. No wonder why it delivers outstanding results at a very low cost.

5 Most Effective Digital Marketing Approaches You Must Try

Digital marketing isn’t as simple as it seems or picture mind. You need to learn the core factors that make your marketing strategies more effective and reach the heart of the audience. Therefore, you should conduct proper research to achieve your business goals.

Following are some of the best and most effective digital marketing strategies.

Begin With Perfect Website

The competitors try every possible thing to do better than others. Therefore, there is a dire need to have both web and mobile sites. There should be no compromise on quality. However, the quality of the sites is on their design, speed, security and user interface. Moreover, it is not enough to just give your audience basic information about selling a product or service. The effective digital marketing strategy here is to optimize your websites for both phones and PC. Mobile browsing takes over 51% of overall internet browsing. Indeed, the simple and responsive design with the perfect use of links will bring you more potential customers or users.

effective digital marketing

 

Keep Your Social Media Profiles Active

The presence of your services and new deals is important. Expert digital marketers suggest whether the company has just started or is renowned; social media profiles are important. Therefore, you should never overlook its importance. Sustaining your social media activities and presence is key here. If a profile is outdated, then it will never leave a positive impact on customers. Therefore, you should take out some time daily to manage social accounts. Pick platforms, make a schedule of posting and try to stick with it.

The trick in this effective digital marketing strategy is to use the latest trends or meme material to keep your customers engaged. Witty captions always attract people. Regular posting will allow customers to know about your current events and the market trends. So, this strategy has made it to the list of top effective marketing strategies.

effective digital marketing

 

Promote Remarketing

After you successfully set up the websites of your company or services and social media profiles, this is now the time to use targeted online advertising to improve the number of visitors to your site. After identifying the potential consumers from visitors, now start a proper remarketing campaign by using FB Ads and Google Ads. You can learn about the working and importance of remarketing before you finally start this strategy.

In this particular effective digital marketing strategy, using the core information will allow you to easily target the demographics and expand your marketing to get more potential revenue.

Make Use of Google My Business

Google offers the best opportunities to all new business owners, one of the services is called GMB or Google My Business. It makes it simple for visitors to see information about the company on the first search. Moreover, it allows you to create and easily verify the brand and other information to be shown on google maps. So, it has been considered one of the top effective digital marketing strategies.

This is an important step because when potential users or customers search for your business, they will see the location and other crucial information by google. However, customers can easily learn about your services and will contact you for services.

effective digital marketing

Do Not Make Things Difficult For Buyers

Accommodating your potential buyers is the most crucial part of the business. A single bad experience can make a lot of difference. Therefore, you need to understand what your buyer needs before anything. Your buyer’s analysis must be comprehensive and useful. Using the Google analytics tool, you can see the visitor’s activities, including how much time they have spent on a specific page and what might be the possible reasons they leave.

Effective digital marketing strategies always emphasize using the latest digital marketing tools because the whole world is working on it. You don’t want to leave behind, or are you? By using such tools, you will know about the needs of the users and potential buyers. As a result, you can tailor your marketing strategies to attract those customers.

Conclusion

Knowing effective digital marketing strategies and implementing them in the right way are two different things. Therefore, you should be careful about it. We have seen trends regularly changing, especially in this digital marketing world. So, keeping yourself up to date with the latest techniques will bring a lot of improvement in your effective digital marketing strategies.

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